Newzity

Of course they do. Otherwise how would we know that they are snobs? And it is no joke. The 25-th richest man of the world thinks all the money, fame, and luxury are not enough until the ultra-rich gets their own magazine. This summer he will start publishing Snob magazine.

There would also be website and television dedicated to all the Russians snobs. You see, all the magazines of the world are about the rest of us common people. It is not fair to the ultra-rich. It is high time they have their own. Forty two year old Mikhail Prokhorov, worth $22 billion, will spend $150 million to set up the magazine, website, and a TV station - all called Snob. He thinks boasting about money is justified if you earned it. A few in Russia in recent days have become rich from rising energy prices, and Moscow has most billionaires. At the same time one in five Russians lives under the poverty line. But Russian ultra-riches love to flaunt their money to underscore the depressing disparity.

The middle age bachelor Mikhail thinks the magazine would give a voice to the ultra-rich. Or could it be just the midlife crisis of a rich man?